How to Improve TikTok Brand

The Best Way to Improve TikTok Marketing Strategy The

 

 

popularity of TikTok, which has been downloaded by around 1.5 billion users on the Google Playstore and Apps Store, can be used by brands to carry out TikTok marketing strategies.

Especially if the brand is engaged in products and services whose segmentation is young people who really like TikTok. Here are some ways to build a marketing strategy via TikTok that you can try.

 

1. TikTok marketing strategy using hashtags 

 

Take advantage of hashtags that are currently viral to get a lot of user attention.

 

Just like other social media such as Twitter and Instagram, TikTok also uses hashtags , especially to raise challenges in the application. 

Brands can try to use and follow hashtag so that it appears in search results for hashtags that are currently viral and also follow the development of the fyp tiktok schedule every day.

 

Usually hashtag is a dance challenge that employees of the brand might be able to take part in.

 

The more creative the content, the more successful the marketing strategy via TikTok will be and get a lot of responses from users because it will definitely appear on the user's fyp tiktok.

 

 

2. Take advantage of the Duet with Me

 

Brands can also use the collaboration feature in duet with me accompanied by the existence of

TikTok influencers presenting a feature where users can collaborate with other users around the world to make videos.

 

Brands can also see opportunities from this feature to carry out the same campaign. 

Brands can invite TikTok users to make duets accompanied by the presence of influencers they like a lot.

 

If necessary hashtags in the campaign, and give prizes to creative users.

 

Usually that way awareness of the brand will be easily built and your TikTok account will be flooded with followers.

 

3. Make lots of comments

 You can use TikTok to comment on other people's accounts or answer user comments.

 

TikTok is a social media that is flexible and offers engagement between users. 

You can use comments to grab the attention of strangers on someone's account. For example, you comment on videos of TikTok users or influencers . 

But of course, give good and inspiring comments so that your comments are liked by many other users.

 

As much as possible avoid writing comments with the tone, "nice video, or nice video" because that includes ordinary comments without meaning.

 

Not only on other TikTok accounts, it's a good idea to always respond to comments followers who follow your posts regularly. It's a good sign that the brand values ​​user opinion.

 

4. Advertise on the TikTok platform

Brands can also place ads on the TikTok platform

The next TikTok marketing strategy that you can try is placing ads on the platform. 

With a large number of TikTok users, of course your ad can be watched by many people right? There are three types of advertisements owned by TikTok, namely: 

• Hashtag challenge Ads. Through this ad, users will see a banner ad that takes the user to an instruction page to take part in the hashtag challenge. In this ad, brands can target ads to specific consumers.

• Brand Takeover Ads,  in this ad, use a mix of images, GIFs and video clips that link to a landing page or challenge hashtag

• In feed native Ads, this is a regular ad that always appears on TikTok. Brands can add sitelinks as well as give users the opportunity to order products directly. But usually this type of ad is ignored by many users.

 

5. Create diverse content

 

Make content regularly as effective as possible with a variety of content.

Although TikTok is widely used as an entertainment social media, brands can create entertainment content for TikTok users. 

Even so, the content must also be arranged so that it is balanced. Half entertainment and half for brand promotional videos about products or services. 

In order not to be judged as hard selling content, you can make this content in the form of a tutorial on using one of the features in the product. This is called informational or educational content that is created by many users.

By using this method, it seems that your TikTok marketing strategy is not completely selling.

 

6. Use TikTok effects in posts 

 Accompany your content with effects that attract the attention of users-EKRUT

With so many users, it is hoped that brands will not be left behind in following TikTok trends, including using various effects contained in the application features made by Bytedance. 

There are various kinds of effects that brands can try in making videos, for example editing effects, funny, world, animal, trending, new interactive and so on. 

Don't forget that TikTok also offers a green screen effect that allows users to change the video background.  

 

Brands that are successful by implementing the TikTok marketing strategy

 

With so many Instagram users, it's no wonder that many brands are starting to use this application. The following is a list of companies that have successfully used marketing strategies through TikTok: 

• The Washington Post uses TikTok to post behind-the-scenes comedy videos and theatrics behind the magazine's editorial team. Even though it doesn't contain all the news, sometimes the Washington Post admin also includes quotes from sources to serve as video content.

• Guess, has around 35k followers. The brand at that time created content in the form of a challenge for users. Shortly after its launch, TikTok invited Guess to collaborate in creating an "InMyDenim" themed challenge by challenging users to use Guess's new Denim. At that time, this challenge had become viral. 

• NBA. In his posts on TikTok, the NBA carries a lot of entertainment content. They often upload videos of players exercising accompanied by music, dancing and team mascots. Several times brands also often upload motivation from basketball players. 

 

Those are some effective marketing strategies via TikTok that are used to build awareness and knowledge about the brand.

 

You can also promote your product like some of the brands above.

After all, marketing is indeed a flexible and changeable realm, so make sure you always follow trends, including in the case of this popular application.

Location:

Share :